- $12 billion is the latest valuation of the UFC in 2023.
- Dana White’s net worth in 2023 is estimated at $500 million.
- White and the Fertitta brothers bought the UFC in 2001 for $2 million.
The UFC is no question the leading mixed martial arts organization in the world right now, as they currently have the majority of the best professional fighters in the sport. Because of their sustained success for over two decades, the MMA odds of other major promotions overtaking them is almost impossible.
They host a weekly fight card, and their biggest stars headline pay-per-view events. But how much money is the UFC worth? And how did Dana White manage to spearhead the development of the sport as one of the fastest-growing professional leagues in the world?
How Much Money Is the UFC Worth?
The UFC is estimated to have a value of $12 billion as of April 2023. Their promotion’s value steadily went up year-by-year due to its revenue in pay-per-view events, attendance, merchandise sales, and sponsorships.
WWE and UFC have officially merged to form TKO Group pic.twitter.com/L6tOb645ju
— Dexerto (@Dexerto) September 12, 2023
TKO Group Holdings owns the promotion, and it was created in September 2023 when the UFC was merged with the WWE and formed a $21.4 billion sports property. Endeavor Group Holdings remains the parent company of both brands.
How Much Is Dana White Worth in 2023?
UFC’s CEO and President, Dana White, has an estimated net worth of $500 million in 2023. The UFC remains his primary source of income by netting $20 million yearly from its revenue. Aside from the UFC, he invests in sports like the Power Slap League.
Another source of income for White is his endorsements from different brands and companies, which adds more to his net worth and fortune.
Is Dana White a Billionaire?
White hasn’t reached billionaire status yet, as his net worth as of 2023 is at $500 million.
How Much Money Did Dana White Invest in UFC?
White invested $2 million along with Lorenzo and Frank Fertitta when they officially bought the UFC in 2001. They revived the promotion from the original ownership of Rorion Gracie and Art Devie.
Since then, White and Zuffa LLC has championed the promotion to what it is now. Their ownership of the promotion lasted up until 2016, before Endeavor Group Holdings bought the UFC and sustained its success.