How Much Money Is the UFC Worth?

The UFC is, without question, the leading mixed martial arts organization in the world right now, as it currently has the majority of the sport’s best professional fighters. Because of their sustained success for over two decades, the MMA odds of other major promotions overtaking them are almost impossible.

They host a weekly fight card and their biggest stars headline pay-per-view events. But how much money is the UFC worth? And how did Dana White manage to spearhead the development of the sport as one of the fastest-growing professional leagues in the world? 

How Much Money Is the UFC Worth?

The UFC is estimated to be valued at $23 billion as of December 2025. The promotion’s value steadily increased year over year, driven by revenue from pay-per-view events, attendance, merchandise sales, and sponsorships.

Their streaming deal with Paramount+ in late 2025 has significantly increased the company’s value.

How Much Is Dana White Worth in 2026?

UFC’s CEO and President, Dana White, has an estimated net worth of $600 million in 2026. The UFC remains his primary source of income, netting him $20 million annually from its revenue. Aside from the UFC, he invests in sports like the Power Slap League.

Another source of income for White is his endorsements from various brands and companies, which add to his net worth.

Is Dana White a Billionaire?

White hasn’t reached billionaire status yet, as his net worth as of January 2026 is at $600 million.

How Much Money Did Dana White Invest in UFC?

When they officially bought the UFC in 2001, White, along with Lorenzo and Frank Fertitta, invested $2 million. They revived the promotion from its original owners, Rorion Gracie and Art Devie.

Since then, White and Zuffa LLC have championed the promotion to its current status. Their ownership of the promotion lasted until 2016, when Endeavor Group Holdings bought the UFC and sustained its success.