How Much Money Is the UFC Worth?

min read
Dana White speaks at a news conference for the UFC 244 mixed martial arts event, Thursday, Sept. 19, 2019, in New York.
(AP Photo/Gregory Payan)
Anatoly Pimentel @AnatolyPimentel Nov 08, 2024, 5:56 AM
  • $12 billion is the latest valuation of the UFC in 2024.
  • Dana White’s net worth in 2024 is estimated at $520 million.
  • White and the Fertitta brothers bought the UFC in 2001 for $2 million.

The UFC is no question the leading mixed martial arts organization in the world right now, as they currently have the majority of the best professional fighters in the sport. Because of their sustained success for over two decades, the MMA odds of other major promotions overtaking them is almost impossible.

They host a weekly fight card and their biggest stars headline pay-per-view events. But how much money is the UFC worth? And how did Dana White manage to spearhead the development of the sport as one of the fastest-growing professional leagues in the world? 

How Much Money Is the UFC Worth?

The UFC is estimated to have a value of $12 billion as of October 2024. The promotion’s value steadily increased year over year due to revenue from pay-per-view events, attendance, merchandise sales, and sponsorships.

TKO Group Holdings owns the promotion, which was created in September 2023 when the UFC was merged with the WWE to form a $21.4 billion sports property. Endeavor Group Holdings remains the parent company of both brands.

How Much Is Dana White Worth in 2024?

UFC’s CEO and President, Dana White, has an estimated net worth of $520 million in 2024. The UFC remains his primary source of income by netting $20 million yearly from its revenue. Aside from the UFC, he invests in sports like the Power Slap League.

Another source of income for White is his endorsements from different brands and companies, which adds more to his net worth and fortune.

Is Dana White a Billionaire?

White hasn’t reached billionaire status yet, as his net worth as of October 2024 is at $520 million.

How Much Money Did Dana White Invest in UFC?

When they officially bought the UFC in 2001, White, along with Lorenzo and Frank Fertitta, invested $2 million. They revived the promotion from the original ownership of Rorion Gracie and Art Devie.

Since then, White and Zuffa LLC has championed the promotion to its current status. Their ownership of the promotion lasted until 2016, when Endeavor Group Holdings bought the UFC and sustained its success.

About the Author

Anatoly Pimentel

Read More @AnatolyPimentel

Anatoly Pimentel is an NBA and MMA writer previously featured in ASEAN Sports, Asian Persuasion MMA, and Overtime Heroics MMA. He graduated from Adamson University with B.A in Communication and is currently a Web Content Writer for BetMGM.

Anatoly Pimentel is an NBA and MMA writer previously featured in ASEAN Sports, Asian Persuasion MMA, and Overtime Heroics MMA. He graduated from Adamson University with B.A in Communication and is currently a Web Content Writer for BetMGM.