Time is ticking, and the presidential race between Donald Trump and Kamala Harris is heating up.
The latest U.S. presidential election betting odds at BetMGM Sportsbook Canada have seen seismic shifts since the presidential debate, with Harris going from +100 before the debate to -120 in the aftermath. She is now the favourite to win.
Could social media be the driving force behind these shifting odds?
Research conducted by BetMGM Sportsbook Canada analyzed the current social media activity and engagement of both Trump and Harris. It revealed some telling patterns in how each candidate performs online and how social media could be a massive part of the story in this presidential election.
Key Findings
Pro Harris
- Harris is leading the way on Instagram.
- Since the Trump-Harris debate on September 10th, Harris has gained the most new followers on both platforms, particularly on Instagram (+466,182).
- Harris has a higher engagement rate on Instagram.
- Harris has gained the most followers on Instagram over the past 30 days.
Pro Trump
- X is Trump’s strongest social media platform.
- Trump has the highest amount of follower engagement overall across both platforms.
- Trump has gained the most followers overall on both platforms in the past 30 days.
- Trump has a higher engagement rate on X than Harris by 0.06%.
- Trump receives, on average, five times the likes on X than Harris.
- Trump averages more likes on average than Harris on both platforms, although he obtains a larger following overall.
*Unless otherwise stated, all data is based on social media activity from August 12, 2024, to September 18, 2024.
U.S. Presidential Candidate Social Media Engagement Infographic
Methodology
To accurately capture the social media engagement of both candidates, BetMGM Sportsbook Canada analyzed the current social media activity and engagement of both Trump and Harris on two major social media platforms, reviewing how engaged followers have been for each candidate in the lead-up to the election.
The Sportsbook assessed the following current social media metrics:
- Current engagement rate
- Average likes per post
- Followers gained over the past 30 days, including since the last presidential debate (September 10, 2024):
Social media likes and posts were manually scraped directly from each platform, and the statistics website socialblade.com was used to gather data on follower count and growth.
U.S. Presidential Election Odds Available in Canada at BetMGM
Could Harris’ surge on Instagram push her ahead? Or is Trump’s dominance on X still a reliable indicator of voter sentiment? Will this be an election won and lost online?
It’s just over a month until we find out.
Voters in Ontario, Canada, who are 19 years old and above can check out the U.S. presidential election odds and place wagers on NFL parlays, MLB odds, and 2024-25 NBA championship odds at BetMGM.
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