Who Owns the UFC?

Fans are enjoying the best fights in MMA through the UFC, which is the leading fight promotion of the sport and houses the majority of the best athletes in the world. The MMA odds of them being taken over as the number one MMA organization by other companies is a long shot for now.

However, the Las Vegas-based promotion has already experienced a few changes in ownership in three decades of being in the business. The burning question now is, who owns the UFC?

Who Owns the UFC?

TKO Group Holdings owns the UFC, and it was formally created in September 2023 when they were merged with the WWE to form a massive multi-billion sports property. The company is also a publicly traded conglomerate listed on the New York Stock Exchange.

How Much Did Dana White Buy the UFC For?

Dana White bought the UFC from its founders for $2 million in 2001. White was with the Fertitta brothers during this time as the three of them invested in the company and brought it to a new level of success.

Who Sold the UFC to Dana White?

After eight years of a roller-coaster journey as a promotion and the uncertainty of the future, the UFC’s founders, Rorion Gracie and Art Devie, along with their company, Semaphore Entertainment, finally decided to sell it to Zuffa, which Lorenzo and Frank Fertitta own.

White, who convinced his friend Lorenzo to buy the company, became the President and CEO of the organization in 2001 after the official transition.

How Much Did Dana Sell UFC For?

In 2016, White and Zuffa sold the UFC to WME-IMG, formerly Endeavor Group Holdings, for $4 billion. Despite selling the promotion, White still has nine percent of the share in the company and still acts as the president and CEO.

Largest sale in history of sports. #UFC sold for 4 billion to WME-IMG and MSD capital. Fertittas and White small % pic.twitter.com/b7Fj0ZXs4x

— Chris Maathuis (@sports8) July 11, 2016