- The Bills’ logo has changed five times since its inception.
- The current logo has been in effect since 1974.
- The logo features a charging blue buffalo with a red streak across its body.
The Bills’ odds to win the Super Bowl lately have been among the best in the NFL, and with that, football fans around the world have seen their logo on display more than ever.
Today, the Bills’ NFL odds are found at the BetMGM online sportsbook.
Below, I’ll dive into the lore of the Bills’ logo, including its evolution, story, meaning, and more.
Buffalo Bills Logo: History, Evolution, Story, & Meaning
The Buffalo Bills logo has changed five times since its inception in 1960, featuring players, a football-shaped icon, and a buffalo.
The current logo has been with the team since 1974.
What Is the Buffalo Bills’ Logo?
The Buffalo Bills’ logo is a charging blue buffalo equipped with a red streak across the middle of it. It’s pointing forward with its horn lowered.
What Does the Buffalo Bills Logo Mean?
The logo is meant to symbolize strength, resilience, speed, and aggression.
Why Is the Buffalo Bills’ Logo a Bison?
While a bison and a buffalo aren’t the same animal, in the context of this logo, the words are seemingly used interchangeably.
According to the Buffalo Bills’ website, it’s labelled as a “blue charging buffalo.”
What Is the Red Strip on the Buffalo Bills Logo?
The red streak is meant to symbolize speed and forward motion.
The current logo, established in 1974, was intended to have a more aggressive theme, as opposed to the standing red buffalo that preceded it.
It's beautiful. 😍https://t.co/3PZ63YMMqm | #BillsMafia pic.twitter.com/Dou6JIwV5F
— Buffalo Bills (@BuffaloBills) July 22, 2025
What’s the Evolution of the Buffalo Bills Logo?
The Bills have seen five logos in their history.
- 1960-1961: A football logo with several buffalo and a football player within it.
- 1962-1964: The same football logos, but with one buffalo and a Bills player within it.
- 1965-1969: A similar logo to the one used in 1962-1964, but more refined.
- 1970-1973: A standing red buffalo.
- 1974-Present: The charging blue buffalo.
Buffalo #Bills AFL Programs thru the years, a #Thread
1960 pic.twitter.com/vm1Pe22vkr
— BillsVHS📼 (@BillsVhs) May 7, 2022
Sketch How to Draw the Buffalo Bills Logo
"This one is hideous but you have to hang it on the refrigerator."
Our players tried to draw our logo and made some beautiful artwork. 😂 pic.twitter.com/8YIjMT96lX
— Buffalo Bills (@BuffaloBills) November 6, 2017
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